Is it their massive budget to spend on SDRs, ads and top-notch sales reps? Part of it, but no.
Is it their huge team? No. (Some of you have tons of employees and still can’t scale.)
Is it because they have a hyper-modern website with top notch copy? Part of it... But no.
In fact, you don’t need any of this to make 50k, 100k, 200k, a $1m/month at all.
Most agencies are just working in the wrong direction.
Some agencies are even going backwards with razor thin margins too.
So, what’s the secret?
It’s being lazy.
I mean so lazy to a point where all your agency needs is a few good decisions a day to hit HUGE numbers consistently.
Sound familiar? Most big CEOs do this exact same thing too.